SEJARAH SINGKAT VANS:
"OFF THE WALL" SEJAK '66
Van 50 Tahun (Off The Wall Sejak 1966)
1966
Saudara Paul Van Doren dan Jim Van Doren bersama dengan mitra Gordon Lee dan Serge Delia membuka bisnis di 704 E. Broadway di Anaheim, California pada 16 Maret. Van Doren Rubber Company memiliki keunikan karena memproduksi sepatu di tempat dan menjualnya langsung ke publik.
Pada pagi pertama itu, 12 pelanggan membeli sepatu yang dibuat pada hari itu dan siap diambil pada sore harinya.
SEPATU DEK VANS # 44, SEKARANG DIKENAL SEBAGAI OTENTIK, LAHIR.
Nama House of Vans diciptakan oleh Pemain Skateboard Awal 70-an yang menyukai riasan kasar dan sol lengket Vans yang terlihat olahraga untuk pertama kalinya dan dipamerkan di jendela lokasi Anaheim.
AWAL 1970-AN
PEMAIN SKATEBOARD YANG MENYUKAI RIASAN KASAR DAN SOL LENGKET VANS TERLIHAT MENGGUNAKAN VANS DI SELURUH CALIFORNIA SELATAN.
1976
The Vans # 95, sekarang dikenal sebagai Era , dengan kerah empuk dan kombinasi warna yang berbeda, dirancang oleh Tony Alva dan Stacy Peralta dan menjadi sepatu pilihan untuk generasi pemain skateboard.
LOGO "OFF THE WALL" VANS MEMULAI DEBUTNYA.
1977
Vans # 36, Old Skool , memulai debutnya dengan Vans Sidestripe yang sekarang terkenal. The Old Skool adalah sepatu skate pertama Vans yang menggunakan panel kulit untuk meningkatkan daya tahan. Apa yang dimulai sebagai orat-oret acak oleh Paul Van Doren pada awalnya disebut sebagai "garis jazz" dan telah menjadi ciri khas merek Vans yang tidak salah lagi.
Vans # 98 juga diperkenalkan dan dengan bantuan pemain skateboard dan pengendara BMX, Vans Classic Slip-Ons menjadi populer di California Selatan dan akan menjadi siluet Slip-On asli yang akan dikenal sebagai ikon selama beberapa generasi.
PADA AKHIR TAHUN 70-AN, VANS MEMILIKI 70 TOKO DI CALIFORNIA DAN MENJUALNYA MELALUI DEALER BAIK NASIONAL MAUPUN INTERNASIONAL.
1978
The Sk8-Hi was introduced in 1978 as "Style 38," and showcased the now-iconic Vans Sidestripe on yet another innovative silhouette. As only the second model featuring the recognizable marker formerly known as the "jazz stripe," the Sk8-Hi took skate functionality to the next level—above the ankle, where skateboarders used and abused their lower extremities the most. The Sk8-Hi not only shielded bones from skateboards catapulted at them but also brought a whole new look to the park.
1982
Vans Classic Slip-Ons gain international attention and appeal when they are worn by Sean Penn in the film Fast Times at Ridgemont High.
1984
Vans file untuk perlindungan kebangkrutan Bab 11. Meskipun sepatu inti Vans laris manis, berbagai macam produk yang ditawarkan Vans telah menguras sumber daya perusahaan dan Vans tidak mampu mengatasi utang.
Pengadilan menyetujui rencana reorganisasi saat Paul Van Doren kembali sebagai Presiden; Paul memberi tahu semua karyawan bahwa mereka mungkin tidak akan mendapatkan kenaikan gaji selama tiga tahun dan mereka harus mengurangi semuanya kecuali kualitas sepatu Vans.
1987
DALAM TIGA TAHUN, VANS TELAH MEMBAYAR KEMBALI SEMUA KREDITOR 100 SEN DOLAR DAN PADA BULAN DESEMBER, VANS BANGKIT KEMBALI DARI HUTANG $ 12 JUTA DAN BAB 11.
1988
Vans Steve Caballero, sepatu skate signature pertama, diperkenalkan. Vans memperkenalkan bahan tahan cuaca pada alas kaki berlabel Mountain Edition untuk pertama kalinya.
1991
VANS MELAKUKAN PENAWARAN UMUM PERDANA SAHAM SEHARGA $ 14 DI BURSA SAHAM NASDAQ.
1993
Vans memperkenalkan Vans Snowboard Boot pada musim salju musim gugur '93 / winter '94.
1995
Vans mensponsori Warped Tour untuk pertama kalinya; Pada tahun 2001 Vans akan membeli saham pengendali dalam apa yang sekarang disebut Vans Warped Tour , seri konser terlama di Amerika.
1996
VANS MENSPONSORI ACARA TRIPLE CROWN OF SKATEBOARDING PERDANA .
Vans dan Supreme meluncurkan kemitraan jangka panjang dengan serangkaian Old Skools bersama merek.
1997
Vans mulai membuat seri olahraga aksi terkemuka dunia dengan pembelian Triple Crown of Surfing; pada tahun 2000, Seri Vans Triple Crown akan mencakup acara di skateboard, BMX, selancar, wakeboarding, seluncur salju, motorcross gaya bebas, dan supercross. Seri ini disiarkan di ESPN2.
1998
VANS PERTAMA KALI DIBUKA DARI JENISNYA, VANS SKATEPARK INDOOR / OUTDOOR SELUAS 46.000 KAKI PERSEGI DI BLOK DI MAL ORANGE DI ORANGE COUNTY.
Daniel Franck memenangkan Medali Perak Olimpiade dengan sepatu bot snowboard Vans di Nagano Games.
2000
VANS DIAKUI OLEH FORBES SEBAGAI SALAH SATU "PERUSAHAAN KECIL TERBAIK AMERIKA UNTUK TAHUN 2000."
2001
Vans membantu produksi "Dogtown and Z-Boys," Stacy Peralta melihat awal dari skateboard dan kepribadian yang mengembangkan olahraga. Film ini meraih Audience Award dan Best Director Award di Sundance Film Festival. Film ini dinarasikan oleh Sean Penn. Tak lama kemudian, film tersebut akan dirilis ke publik untuk memperkuat warisan Vans dalam skateboard.
VANS ENTERS INTO TELEVISION BROADCAST DEALS FOR THE VANS TRIPLE CROWN SERIES WITH NBC SPORTS AND FOX SPORTS NET.
Vans buys controlling interest of the Vans Warped Tour, the nation's leading action sports and music festival.
2002
DANNY KASS AND DORIANE VIDAL EACH WIN MEDALS AT THE SALT LAKE CITY OLYMPIC GAMES WEARING VANS SNOWBOARD BOOTS.
2003
Vans skate team embarks on its first-ever international tour when the Pleased to Meet You Tour hits seven countries in Europe and then returns to the States for stops in 30 cities.
THE VANS TRIPLE CROWN SERIES IS BIGGER THAN EVER WITH MORE THAN 285,000 EVENT ATTENDEES AND ANOTHER 50 MILLION + WATCHING ON NBC SPORTS AND FOX SPORTS NET.
Vans launches the Vault by Vans collection, an offering of timeless footwear melding the worlds of high-fashion and premium design to Vans' classic silhouettes.
2004
Vans launches Vans Customs at www.vans.com, allowing would be fashion designers to create their own Classic Slip-ons utilizing hundreds of different color and pattern combinations. In October, the Old Skool is added to styles available.
In June, VF Corporation completes purchase of Vans for $396 million including stock options.
THE VANS WARPED TOUR, PASSING THE 500,000-ATTENDEE PLATEAU FOR THE FIRST TIME, CELEBRATES ITS 10TH ANNIVERSARY.
2005
In an event that many in the skate industry claim may be the best bowl contest of all time, Rune Glifberg, Chris Miller and Cara-Beth Burnside are winners at the inaugural Pro-tec Pool Party in the replica of the legendary and dearly-departed Combi Bowl at the Vans Skatepark at the Block at Orange. The May 14 event takes place in front of a packed house and draws a throng of past masters and top pros.
Vans creates a new concept in skate street contests with the Vans Downtown Showdown, held in the Universal Studios Back Lot on Labor Day. Skateboard companies are invited to submit designs for obstacles that were then sessioned in a Brooklyn city block setting. Toy Machine took the team title, while Chris Cole and Angel Ramirez took the Pro and Am titles, respectively.
THE FREESTYLE BMX WORLD DESCENDS ON LAS VEGAS AT THE END OF SEPTEMBER FOR THE FIRST VANS/HARD ROCK LET IT RIDE BMX JAM. RYAN GUETTLER TAKES THE DIRT TITLE, WHILE SCOTTY CRANMER WINS THE STREET CROWN.
Vans continues to forge innovative collaborative efforts through the Vault by Vans line with Vans sneaker combinations with design giant Marc Jacobs and OC up-and-comers Trovata flying off shelves.
2006
VANS CELEBRATES 40 YEARS AT THE HEART OF YOUTH CULTURE.
Long known as the leader in action sports footwear, Vans launches an extensive apparel collection for both men and women. Pro skater Anthony Van Engelen becomes the first team rider for Vans Apparel.
Vans renews old acquaintances when legendary skater Christian Hosoi joins the team. Skaters celebrate by snapping up the limited edition Hosoi Rising Sun Sk8-Hi.
2007
Recognizing the cultural relevance of the Vans Warped Tour and its significance to the punk-rock and skate community, the Rock and Roll Hall of Fame and Museum in Cleveland opens an exhibit documenting the Tour's first 12 years.
Vans releases perhaps its most anticipated special collection to date with the Vans x The Simpsons series that features artwork from Kaws, Stash, Gary Panter, Geoff McFetridge, Dave Flores, Futura, Mr. Cartoon, Sam Messner, Taka Hayashi, Tony Munoz, Todd James and Neckface.
2008
VANS BRINGS ITS BRAND OF YOUTH CULTURE TO CHINA WITH THE OPENING OF THE FIRST VANS RETAIL STORE IN SHANGHAI.
Long-time Vans surf team rider Joel Tudor signs on as the first surfer on Vans' apparel program.
2009
HARRY N. ABRAMS PUBLISHES "VANS: OFF THE WALL, STORIES OF SOLE FROM VANS ORIGINALS" WHICH RECOUNTS THE STORY OF THE MANY ACTION SPORTS LEGENDS, ARTISTS AND MUSICIANS WHO HAVE HELPED SHAPE VANS AS AN ICON OF CALIFORNIA CULTURE.
2010
Vans opens the House of Vans event space in Brooklyn, NY with music by Public Enemy and a hard charging bowl session headlined by skate legends Tony Alva, Steve Caballero and Omar Hassan.
326 schools across the United States participate in Vans Custom Culture, the high school shoe customization contest which culminates in four schools traveling to Vans' home turf for a weekend of activities including the final showcase at the Orange County Museum of Art. Winning school Rio Rancho High School of New Mexico receives a $10,000 grant towards the school's art programs.
Joel Tudor and Vans create the Joel Tudor Duct Tape Invitational contest series to showcase progressive longboard surfing. In the first two years, the Duct Tape contests were held in such iconic surf venues as Virginia Beach, Montauk, Santa Cruz, Malibu and Salinas, Spain.
Vans partners with boutique surf shop Thalia to open its first partner retail space, Vans by Thalia Surf Shop. The store highlights Vans surf apparel and footwear, in addition to an assortment of lifestyle-driven pieces.
2011
Vans releases its first-ever surf film, "Get-N Classic, Vol. 1" featuring the Gudauskas brothers, Joel Tudor, John Florence and the rest of the Vans surf team. Vans surf program is clicking on all cylinders with the addition of the team's first Australian in Wade Goodall and one of the most exciting surfers in the world, Dane Reynolds.
Vans' global expansion continues with milestones including distribution into India, our first international partner store with Off the Hook (OTH) in Montreal and Vans by Fly Streetwear in Shanghai, plus the opening of the first company-owned Vans stores in Mexico.
Stateside, Vans opens its first partner store on the East Coast and the first company retail space in Manhattan when the Vans DQM General opens in SoHo.
In November, Vans passes $1 billion in annual global sales for the first time in its history as the largest single action sports brand in the world and the first company rooted in skateboarding to achieve this level of success.
TWILIGHT SAGA STAR KRISTEN STEWART CEMENTS HER CELEBRITY STATUS ON THE HOLLYWOOD WALK OF FAME IN A PAIR OF BLACK AND WHITE CHECKERBOARD SLIP-ONS FOREVER STAMPING THE NOTORIOUS CEMENT WITH THE VANS WAFFLE SOLE.
2012
Vans celebrates the 20th anniversary of the Half Cab, Steve Caballero's iconic skateboarding style, widely regarded as the most important shoe in the history of skateboarding and skate culture.
No Room for Rockstars debuts in April as the first full-length documentary film about the Vans Warped Tour, produced by the same team that brought to life Dogtown and Z-Boys. The film is accepted into the Slamdance Film Festival as a featured presentation and shoots to the top of the iTunes Documentary Chart.
THE VANS TRIPLE CROWN OF SURFING CELEBRATED 30 YEARS AS THE ULTIMATE CONTEST SERIES IN SURF.
Vans introduces the new UltraCush Lite technology in its LXVI footwear line. The UltraCush Lite is a custom blend of foams designed to provide superlight cushioning.
Vans introduces the first vulcanized cupsole. The new WAFFLECUP™ technology combines the best of both worlds with the support and durability of a cupsole and the superior boardfeel and grip of the traditional Vans vulcanized shoe.
VANS' GET-N CLASSIC VOL. 2 IS RELEASED IN OCTOBER.
2013
In an anniversary year, Vans celebrates 10 years of premium sneaker design with the anniversary of the Vault by Vans collection.
Vans celebrates 20 years of snowboarding heritage with the debut of its retrospective film Twenty Years: Off the Wall, On the Snow, produced in partnership with Mike Hatchett, legendary filmmaker and founder of Standard Films.
In celebration of 20 years of snow, Vans releases Mountain Edition Apparel, which offers a range of streetwear designs and is the first apparel collection designed specifically for the snow.
Vans collaborates with rock band Metallica. Each Metallica member - James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo - designs his own shoe and collaborates with Vans athletes including Pat Moore, Steve Caballero, Nathan Fletcher and Tony Trujillo for a special OffTheWall.TV series further defining what is means to be a part of the Vans family.
IN JULY, VANS BECOMES THE TITLE SPONSOR FOR THE US OPEN OF SURFING IN HUNTINGTON BEACH, CALIFORNIA.
Vans teams up with Disney for a Fall 2013 collaboration featuring some of the most beloved Disney characters such as Mickey Mouse, Winnie the Pooh and Donald Duck on Vans' classic shoes bringing back designs from the late 80's that had been lost from the archives.
More than 1,000 schools from all 50 states participate in Vans' Custom Culture Contest. Vans partnered with truth, Americans for the Arts, and Journeys to help raise awareness about the importance of arts in high schools. Vans has now contributed over $300,000 to support high school art programs
Vans Custom Culture expands to Brazil with 50 schools participating within the first year.
HOUSE OF VANS TAKES TO THE MOHAWK STAGE AT AUSTIN'S SOUTH BY SOUTHWEST MUSIC FESTIVAL.
Professional skateboarder Chima Ferguson and Vans create the Chima Pro shoe collection, the first signature pro model in six years.
The Ductumentary short film is released featuring Joel Tudor's contribution to surfing. Directed by Graham Nash and Reagan Richie, the film features Joel Tudor, Alex Knost, Tyler Warren, Ryan Burch, Jared Mell and more.
Vans implements a live webcast for its Triple Crown of Surfing event. The live webcast allows 3.5 million people from over 70 countries to view the competition, the most in its history. The final day of the competition received over 1 million in viewers alone.
2014
IOURI 'IPOD' PODLADTCHIKOV WINS GOLD AT THE SOCHI OLYMPIC GAMES WEARING VANS SNOWBOARD BOOTS DETHRONING PREVIOUS GOLD MEDALIST SHAUN WHITE.
Vans launches it's Living Off The Wall brand campaign. The campaign features documentarians from around the globe using words, images and motion pictures to embody the roots of originality defining Vans as Off The Wall.
In March, Vans opens a 42,000 square foot skatepark in Huntington Beach California. 1,000 people attend opening day skateboarding elite Geoff Rowley, Johnny Layton, Kyle Walker and Christian Hosoi.
Vans teams up with the Beatles franchise to create the Spring 2014 The Beatles Yellow Submarine by Vans collection inspired by the iconic artwork from The Yellow Submarine album and film.
In March, Vans takes the SXSW festival further with a five-day music activation at the House of Vans at the Mohawk stage and the creation of the Vans Village hosting daily open mic sessions for aspiring local musicians, a competitive BMX ramp and pop-up shop with a full Vans retail experience. Vans also releases four band reissues in celebration of the music festival.
In May, Vans celebrates the 10th annual Vans Pool Party, and introduced a Legends division for the first time. Legend winners are Chris Miller, Jeff Grosso, and Christian Hosoi. Master winners are Bruno Passos, Brian Patch, and Darren Navarette.
Legendary Skateboarder Geoff Rowley joins the brand's impressive apparel program. Geoff Rowley-one hundred percent Skateboarder, now one hundred percent Vans
THE VANS WARPED TOUR CELEBRATES 20 YEARS OF MUSIC AND KICKS OFF THE SEASON WITH A LIVE WEBCAST OF OPENING DAY.
In the fourth year, 2,000 schools participate in the Vans Custom Culture high school art competition. Vans has put more than $375,000 back into high school art programs nationwide to date. Vans Custom Culture Brazil enters its second year with 147 schools participating in the art competition.
Vans takes off to a galaxy far, far away for an out-of-this-world collection featuring artwork from the original Star Wars trilogy. The Force is strong with Vans, offering products that extends from Classics and Vault by Vans footwear to men's apparel and women's accessories. By combining heritage Vans prints with iconic Star Wars characters, both entities present a truly unique capsule this universe has not yet seen.
In July, Get-N Classic Vol. 3 is released featuring the Vans Surf Team, including legends Nathan Fletcher and Joel Tudor, Dane Reynolds, the Gudauskas brothers, Dylan Graves, Ivan and Nathan Florence, Leila Hurst, and more!
Vans, in partnership with Berklee College of Music, the world's leading college of contemporary music, proudly announce that Miette Hope-Goldman, 17-year-old singer-songwriter, has been named the first recipient of the Vans Berklee Off The Wall Scholarship - a four-year award covering tuition, room and board.
In August, House of Vans London, a 3,000sqm art, music and skate space under Waterloo station opens in London's creative playground. Representing the eclectic diversity of London and the cultures that have embraced Vans from its humble beginnings, through five decades, House of Vans opens with a showcase of creativity and a commitment to nurturing its next generation.
Steve Van Doren along with legends Tony Alva and Christian Hosoi, traveled to Boston in October to break ground on the long-awaited Lynch Family Skatepark that will open in Boston in 2015. For more than a decade, the Charles River Conservancy has battled to provide a safe environment and free park for local skateboarders and BMX riders.
Vans unveils a new retail experience in the high fashion district of Apgujeong in Seoul, Korea. Spreading across two floors and covering 330-square-meters in the heart of Rodeo Street, the new the Apgujeong store pays homage to Vans' long standing heritage and is designed as an immersive brand experience. On December 12, the local community celebrated the store opening with a live performance by Vans skateboarding legend Tony Alva.
VANS, IS CHOSEN AS "BRAND OF THE YEAR" BY FOOTWEAR NEWS DURING THE TRADE PUBLICATION'S ANNUAL ACHIEVEMENT AWARDS IN DECEMBER 2014. CAROL LIM AND HUMBERTO LEON OF OPENING CEREMONY AND CREATIVE DIRECTORS BEHIND KENZO, PRESENT THE AWARD TO VANS PRESIDENT KEVIN BAILEY.
2015
In May 2015, Vans makes skateboarding history with the highly anticipated launch of PROPELLER: A Vans Skateboarding Video, Vans' first-ever skateboarding film. This momentous occasion saw valuable international exposure for the Vans Pro Skate Team and even more global recognition for Vans' storied legacy in skateboarding. PROPELLER becomes one of the fastest-selling skate films to ever hit iTunes.
In the summer of 2015, Vans releases the Disney and Vans 'Young at Heart' and the Vault by Vans x Takashi Murakami collections. These collaborations become instant fan favorites selling out across the globe.
VANS DEBUTS GEOFF ROWLEY'S FIRST SIGNATURE APPAREL COLLECTION WITH THE LAUNCH OF THE NEW ROWLEY SOLOS IN PRO SKATE.
The Vans Online Integration Team received the "2015 VF Pinnacle Award". The prestigious honor is granted annually to one team in VF globally that has advanced the company's strategy imperatives through collaboration and excelling with a One VF approach.
2015 marks the 10th anniversary of the Vans Syndicate collection, Vans Pro Skate's celebration of the diverse heritage of ideas, attitudes and influences that make up skateboarding's unique culture. Vans pays tribute to this milestone by returning to several original Syndicate collaborators to represent a decade of iconoclastic style and heritage.
2016
On March 16, 2016, Vans celebrates 50 years of “Off The Wall” heritage with the launch of The Story of Vans campaign. The historical multi-media campaign breaks records in viewership and is seen around the world in multiple languages. With a nod to the past and eyes on the future, Vans also expands the House of Vans by hosting ten activations around the world to honor the brand’s diverse history, while welcoming newcomers to the Vans family.
Vans cements 50 Years of heritage and progression with the Vans Pro Classics Anniversary Collection. Showcasing the most iconic footwear silhouettes from the archive, Vans re-issues heritage skate models upgraded with modern performance technologies, and designed exclusively for skateboarding. This collection is the ultimate culmination of Vans’ leadership in skateboarding, providing “The best, only better” from the Vans Pro Skate category.
Vans establishes skateboarding’s first ever men’s and women’s Park Terrain World Championship Series, the Vans Park Series. The Vans Park Series seeks to grow participation of skateboarding internationally and inspire the culture and values of skateboarding onto the global stage.
In June, Vans premiered Illustrated, the brands first full-length BMX film at the Mohawk in Austin, Texas. The Vans BMX Team is a group of individuals who are constantly pushing the boundaries of what can be done on two wheels. In doing so, each rider illustrates their own artistic approach and style on the many canvases of concrete, dirt and wood. Even after they are done riding their marks can still be seen in what has been left behind; from the tire tracks in the dirt to the marks on the walls, rails and ledges. This is Illustrated
Vans continues to inspire creativity with expansion of its Vans Customs platform. The new system offers customization across a range of footwear classifications and allows the customs designer more freedom than ever to develop personal and unique designs.
Capping off an exciting year of events celebrating Vans’ 50th anniversary around the globe, House of Vans London welcomed one of the most influential rock bands in history, Metallica to the stage with a special intimate live performance to launch their eleventh studio album, Hardwired… to Self Destruct.
2017
Vans launches its 2017 brand campaign – This Is “Off The Wall”, defining the evolved meaning of the iconic slogan. The campaign brings to life what it means to live “Off The Wall” through a series of short films showcasing individuals who inspire the brand through their creativity, authenticity and passion. This is our story. This is “Off The Wall”.
House of Vans Chicago dibuka dengan perayaan dua hari di awal Februari. Acara dimulai dengan musik dan pameran fotografi yang menyoroti momen-momen tak terlupakan di lokasi House of Vans di seluruh dunia. Sebagai pusat budaya merek Vans, pembukaan ini menandai lokasi permanen ketiga hingga saat ini. House of Vans adalah tempat tinggal "Off The Wall" dan berfungsi sebagai koneksi langsung bagi penggemar untuk merasakan merek Vans secara global.
Pemain skateboard profesional Vans, Lizzie Armanto menjadi profesional! Lizzie mendapatkan sampul yang didambakan dari Majalah Thrasher pada Mei 2017. Dia adalah wanita pertama yang menghiasi sampul Alkitab terkenal skateboard dalam lebih dari dua dekade.
Setelah 51 tahun bergerak melintasi jantung California Selatan, Vans, merek olahraga aksi asli dan ikon ekspresi kreatif, telah menetap di kantor pusat global baru di Costa Mesa, CA. Kantor baru menandakan fokus Vans pada pertumbuhan dan kesuksesan yang berkelanjutan.
Vans adalah satu-satunya merek yang disertakan dalam keempat kategori panduan perlengkapan snowboard Transworld Snowboarding 2017-2018 “Diuji & Disetujui”! Diuji di semua jenis medan dari Pantai Timur hingga Islandia, sepatu bot dinilai berdasarkan kelenturan, kenyamanan, konstruksi alas kaki, dan daya tahan. Pemenang penghargaan yang signifikan ini, Vans Snow Boots, sebagai sepatu bot beraneka segi dan digerakkan oleh kinerja yang dirancang untuk setiap jenis medan papan seluncur salju yang memungkinkan.
Vans meluncurkan UltraRange , perspektif baru dalam desain alas kaki. Hidup dengan membawa koper dalam beberapa ekspedisi dalam setahun, peselancar profesional Vans, Pat Gudauskas, menemukan inspirasi tak berujung berkeliling dunia untuk mencari ombak yang sempurna. Dengan wawasan kolaboratifnya, Vans memberanikan diri untuk membuat siluet baru yang menawarkan keserbagunaan maksimum di berbagai lanskap dan gaya hidup yang menghasilkan UltraRange. UltraRange merepresentasikan jalan Vans menuju inovasi baru, dan memperluas visi merek untuk menciptakan produk fungsional yang digerakkan oleh kenyamanan.
Seri Vans BMX Pro Cup debutnya pada tahun 2017 sebagai platform definitif dunia untuk kompetisi medan taman BMX, menampilkan atlet BMX paling berbakat dari seluruh dunia. Vans BMX Pro Cup memulai musim perdananya di Sydney, Australia ditutup dengan final yang luar biasa di US Open of Surfing di Huntington Beach, California. Larry Edgar mengambil mahkota sebagai Juara Dunia BMX Pro Cup pertama Vans.
Vans dan Karl Lagerfeld mengumumkan peluncuran koleksi kapsul eksklusif Vans x Karl Lagerfeld pada bulan September. Koleksi Parisian-chic menafsirkan kembali siluet Vans klasik melalui lensa pusat mode ikonik untuk menghadirkan kolaborasi keren yang tanpa kesulitan antara dua nama rumah tangga dalam mode.
Vans merayakan 25 tahun Half Cab, sepatu skateboard khas dunia yang paling ikonik . Dibangun oleh para skater jalanan di awal tahun 90-an dengan memotong kerah model pro Vans “Caballero” yang asli, sepatu khas ikonik untuk legenda skateboard Steve Caballero telah berdiri sebagai favorit Vans Pro Skate.
Vans Park Series terus menginspirasi budaya, partisipasi, dan nilai-nilai skateboard secara global sambil mendorong batasan untuk menjadikan olahraga ini dapat diakses secara universal. Pada akhir September, Vans Park Series menutup Kejuaraan Dunia Pria dan Wanita 2017 di Shanghai, Cina, menobatkan Oskar Rozenberg Hallberg dan Nora Vasconcellos sebagai Juara Dunia Pria dan Wanita resmi Park Terrain Skateboarding tahun 2017.
Pada bulan Oktober, Vans mengumumkan pembukaan The General oleh Vans di 102 N. 6th Street di Brooklyn, lingkungan Williamsburg yang terkenal di New York. Ruangan seluas 4.750 kaki persegi adalah toko merek yang paling ambisius dan didorong oleh pengalaman hingga saat ini, menampilkan Studio Desain Pabean, ruang pameran, dan penawaran produk eksklusif.